If any part of your job involves sales or business development, I encourage you to take a few minutes to read the article linked below.
I absolutely love the author's take that:
Selling (relieving anxiety) hinges on Love and Rooms.
I Tried to Sell to a Customer Who Was Secretly a Master Salesman
Ken Zimmerman, founder of bespoke cabinetry manufacturer Thorcraft Custom Kitchens, is one of the most talented salesmen you’ll meet. One memorable day, though, his skills failed him…
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